The starting point was the discovery of the emergence poster lithography technique (print) and chromatography (coloration) in the late 1780’s. In the mid-19th century (in the 1800s) began many posters were made in Europe. In 1866 Julius made Cheret’s 1000 poster for the promotion of exhibitions, theater performances and other products in Paris.
The fundamental difference with other promotional media posters are posters usually read people on the move; may be driving or walking. Meanwhile, brochures, booklets, flyers are designed to be read in particular, may be sitting or standing for a moment. Because of that poster should be able to attract the attention of readers instantly, and in seconds, the message must be understood.
1. Announce / introduce an event
2. Promoting service / service
3. Sell a product
4. Establish an attitude or outlook (propaganda)
1. Managed to convey information quickly
2. Ideas and content that attracts attention
3. Affect, form opinions / views
4. Using bright colors
5. Applying the principle of ‘simplicity’
With the increasing development of large format printing technology, also developed products that is larger poster. Came the poster formats called banner the size of two to four-fold poster or even bigger. Banner is not attached to the wall but mounted on a stand so easily removable. Banner generally in pairs in the public service.