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The way any product is packaged and looks on the store shelf plays a big part in whether or not shoppers will be interested in buying it. If the packaging looks drab and boring, shoppers will overlook the product on the shelf and pick up something else.

Packaging is the science, art, and technology of enclosing or protecting products for distribution, storage, sale and use. A Good packaging is packaging that can visualize the ‘brand’ or help branding a product, and can answer the ‘aspirations’ of consumers. In order to fulfill the functions of marketing, designer’s sensibility to the public interest or the interest of the forms and other types of packaging is a must.

Packaging design has the primary goal to attract customers’ attention. For this purpose, package designs can not simply inform the customers, but also provoke feelings and communicate emotions. An effective packaging looks attractive, impresses with its creativity and is just nice to have on the shelf.

There are several factors to creating successful product packaging, one of them is the graphic. The graphic design on a package is extremely important, because it is the visual design on a product’s box that will initially catch the shopper’s eye. With food products, it is often a picture of the food on the packaging that entices shoppers to want to give it a try. Products for kids, such as board games or video games, often show comical characters or the animated film character on their packaging to catch a child’s eye.

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Print ad has meaning is a message and a composition layout for an advertisement placed in the print media. In this type of advertisement designer component combines photography, graphics and text. The weight of each component is different.

A good print ad should have stopping power that can make the reader stop turning the page print magazine or newspaper it. Therefore the design of a print ad should be eye-catching and attractive in order to attract the attention of the reader.

Have a good print ad and appearing in print media match with our target market is one way that will help increase sales. Placing print ad regularly will strengthen our brand in the minds of our customers well.

Print ad a medium that we can use to communicate with our customers or prospective customers. There are several advantages from it among others, the messages can be stored for a long time did not like the message in television commercials that are just a snap. in addition to the messages we convey through print ad can be viewed using a long time, what will I say is the readers will be able to see and read our print ad for several minutes until they understand get our message. however all of those things will be possible if they are interested in our print ad appearance.

Therefore it is very important to have an attractive appearance and interesting message for a brand to be able to take the maximum benefit of a print ad.

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Poster

The starting point was the discovery of the emergence poster lithography technique (print) and chromatography (coloration) in the late 1780′s. In the mid-19th century (in the 1800s) began many posters were made in Europe. In 1866 Julius made ​​Cheret’s 1000 poster for the promotion of exhibitions, theater performances and other products in Paris.
The fundamental difference with other promotional media posters are posters usually read people on the move; may be driving or walking. Meanwhile, brochures, booklets, flyers are designed to be read in particular, may be sitting or standing for a moment. Because of that poster should be able to attract the attention of readers instantly, and in seconds, the message must be understood.

Posters are used for a variety of purposes, but usually only involves one of the following four objectives:

1. Announce / introduce an event
2. Promoting service / service
3. Sell ​​a product
4. Establish an attitude or outlook (propaganda)

Because usually is targeting the people on the move, in addition to large, good poster should:

1. Managed to convey information quickly
2. Ideas and content that attracts attention
3. Affect, form opinions / views
4. Using bright colors
5. Applying the principle of ‘simplicity’

Banner

With the increasing development of large format printing technology, also developed products that is larger poster. Came the poster formats called banner the size of two to four-fold poster or even bigger. Banner is not attached to the wall but mounted on a stand so easily removable. Banner generally in pairs in the public service.

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Artwork is illustrative work prepared for reproduction that may consist of drawings, hand lettering, paintings, photographs anything that is not typeset as only text. The final artwork (called camera-ready artwork) usually includes instructions for color registration and color matching.

Here in this part, Ahmad Rio Mario share some of his artwork from his experience try to impress you by his great sense of art.

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